The Expo area of Hopin is the exhibitor hall of digital vendor booths at your event. For organisers, an Expo area is a huge asset to your event.
Attendees can visit your Expo area and learn about relevant products and resources from your vendors and sponsors.
The Expo area is great for all kinds of exhibitions, such as trade shows or fairs, where event-goers can “walk around” to visit the booths that interest them, interact with the vendors, and take action.
Each booth at your event can contain pre-recorded or live video, branded content, Website and Twitter links, special offers, salespeople on live camera, and customized button CTAs.
Organizers create booths at the event and if a vendor wants a change to their booth, they’ll have to ask the organizer to apply the changes.
How to create a booth
To create a vendor booth, follow these steps:
- Sign in to your Hopin account, go to your Organization, and choose your event.
- On the event Dashboard open Expo tab on the left hand menu.
- Click Add Booth to start filling the booth details.
Build a vendor booth
In the Add Booth screen, you’ll see the following fields. Here’s what they mean and how they work:
- Vendor Name. The name of the company, product, idea, or content. For example, a vendor name could be “Acme Co” or “Sign up list.” It’s up to you and your use case.
- Vendor Email. The email where all emails from attendees who click the Register Interest button will be delivered.
- Vendor Headline. Any short text about the vendor, e.g. vendor motto or key message.
- Priority. Numbers 1-1000 will regulate the way booths are ordered top to bottom on the Expo page. 1 is the first booth to be displayed and 1000 is the last one.
- Booth size. The size reflects the importance of a vendor Booth at the event. Mini, small, medium or large - we get you covered for multiple sponsor tiers scenario.
- Live Preview (Desktop). Real-time preview for the Expo Booth size Background image and Logo. Make sure to have the Background and Logo image content center-aligned to fit multiple screen sizes.
Tip: Check our guide on Image dimensions to make sure your images fit just right across the event.
- About. A few words to make the booth more descriptive for the event attendees.
- Tags. Labels or filters to sort booths by categories and help attendees to quickly navigate through multiple booths during the event.
- Content Provider. There are multiple ways to display content on the Expo.
Pre-recorded videos. You can place pre-recorded videos from YouTube, Vimeo, or Wistia on the Expo. Select the Content provider, choose the provider, and paste the video ID from the hyperlink. Click Save.
Note: The Stream identifier field is for the ID only, NOT the entire URL. If the entire URL is used, or the timecodes are added to the link (e.g. LXb3EKWsInQ&t=26) an error will occur.
E.g. for the YouTube URL https://www.youtube.com/watch?v=LXb3EKWsInQ please use only LXb3EKWsInQ -- the part after the “=” symbol.
YouTube playlist. Adding a YouTube playlist will let attendees select which video(s) they want to watch.
Note: The playlist link must include https://www.youtube.com/playlist?list=
You can find the link clicking the Playlist name at the bottom right corner of the YouTube window.
YouTube Live Stream video. Go Live with your camera or via RTMP on YouTube Studio, then send the stream to your Expo Booth on Hopin.
Session. Select Session to have a live chat session with up to 10 attendees who visit your Expo Booth.
Organizers need to assign Booth vendors as Moderators on the Expo Booth settings to let the vendors control what attendees will be on or off screen during a live Session with the vendor.
Tip: double-click on the video area to expand the Speaker or Screenshare view while on a Session.
- Fallback provider (presentation mode)
Once the Booth content provider is set to Session the Fallback provider option will become available.
Fallback provider is a video from YouTube, Vimeo, Wistia or Google Slides that are displayed while there is no one live on the Booth set to Session.
Organizers or Moderators can toggle the Fallback provider ON or OFF any time.
Google Slides. The link to any Slides presentation that is published to the Web.
Publishing Slides to the web is easy with File > Publish to the web menu on the Slides page.
Note: Once published, be sure to copy the link that's inside the popup window (not in the Browser address bar at the top of the page)
- Website link. The link that will bring to the vendor’s website in case the Button action is set to Link to website.
- Twitter link. The link to Twitter profile to get in contact with the vendor on social media.
- Offer. Use this field to write a special offer for booth visitors. It could be a discount, special access, coupon code, or anything. It’s optional text, not tied to anything programmatically.
- Button text. Any short text used as a click to action for the attendees.
- Button action. It can be either Register interest (sends attendee emails to the vendor email on click) or Link to website (opens any website or external resource for downloading more content from the vendor).
Once the event is live, attendees can also chat with the vendor in a dedicated Booth chat.
Tip: Vendors can ask Organizers to send a pinned message to the Booth chat with more details about the Vendor or any external resources that might be helpful to the attendees.
Note: Please use a third-party screen-recording tool (OBS, Camtasia Studio, etc.) in case you would like to record the Expo Booth and store the recording locally on your computer.
That’s it! Now you know how to create and adjust the Expo Booth at your online event. Feel free to reach out to us at [email protected] in case you have questions or need assistance.