Have you ever been on a webinar with 50 or more other people?

Maybe it was an online class.

Or a remote company all-hands meeting.

Maybe it was a corporate training webinar.

Or a community digital conference event.

It’s not the best experience.

Only one person or maybe a handful of people talk. Everybody else listens. Passively.

When one person talks, and 50 people are on mute. It’s a little one-sided.

Bystander effect takes place -- everybody starts to think the other people on the call will volunteer to speak up.

If you’re at all like me, webinars and video conferencing are a chance to hit mute and kick my feet up. Eat something. Surf the web. And go on Twitter. 

If you’re the video conference organiser, or professor, or speaker, you know this is a frustrating problem. You want people to be engaged.

Yes, it’s nice that people can join the call from home, but if they’re non-participatory and bored, it’s not really an effective call.

Zoom, Webex, GotoMeeting, and Google Hangouts are built to handle dozens of people on one call, but they all make the same mistake. They focus on the powerpoint, not the people.

That’s backward.

The way to solve the disengagement problem with webinars and large video-conferencing events is to put people and building connections at the center of it.

This is exactly how we built Hopin. Hopin is people-centric, not powerpoint-centric.

If you have content to share with a large group of people, a Hopin event is the best way to engage them online.

Hopin facilitates unique live video interactions between participants, including automated, random (or targeted) one-on-one networking, multiple concurrent virtual roundtables for breakout group discussions, and a stage for live broadcasting to up to thousands of people.

Research shows that people learn better in a community. Relationships help people care about learning. When we know we have to contribute something to the discussion, we listen and interact.

With Hopin, education is applied immediately, whether it’s in personal conversation or group sessions. You can structure a learning environment where people absorb content and practice communicating it with others on the call. Then come back together for another lesson.

Hopin is built for live coaching and virtual training workshops that are actually relationally  interactive. From tickets to moderated discussions to Expo areas, Hopin makes it easy for people to gather together, learn, and grow in knowledge, skills, and relationships.

So next time you have to organise a large group video-conferencing event, set up a Hopin event and watch the enthusiastic smiles spread across the faces on the screen. Leave behind the antiquated and broken webinar platforms and “Hopin” to the future of live online events.

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